In my recent presentation at Refresh Colombo I talked a bit about search engine optimization and I'm certain only few people really understood what I said. SEO in Sri Lanka is mainly done by web design companies who have very little knowledge about SEO. You just have to take a look at there web sites and you will find all sorts of mistakes in there sites. Internet usage in Sri Lanka is growing rapidly and more and more people are using search engines to make there buying decisions. Very few companies are making use of SEO and this could be the tool to have that edge over your competitors. Because so few Sri Lankan companies use this technique it is fairly easy to rank for most keywords targeting Sri Lankan crowd. Because it is not commonly used, not all companies will see a huge benefit from using SEO, but depending on your market some companies can see a huge returns from using this method.
If you are considering using SEO to increase your sales the first things you have to think about is your target market. A very high percentage of Internet users in Sri Lanka are between 16-34 years old. So if you have a product suitable for young crowds then you have a very good chance of having success with SEO. Higher education and various degree programs, weight loss and diet related products, latest tech gadgets, buying and selling vehicles are some of the areas that have a high potential of succeeding. These are by no means the only areas but these are some of the most profitable I can think of.
SEO Sri Lanka
SEO Sri Lanka
If you are a service provider catering to the young crowd then you also can open new doors with search engine optimization. Flower delivery, Wedding Photography or any other service related to weddings, career counseling are some of the areas that can benefit from SEO. As mentioned before, because not many companies are using it you have an great opportunity to benefit from this because have the early adopter advantage. The trend of searching for thing is improving rapidly and areas like real estate and property sales which have high returns are investing in this area.
SEO is a long term investment where you can benefit from rankings for years to come. Since I rank well for search terms like "SEO Sri Lanka", "SEO Company Sri Lanka" I get requests to optimize websites. But in most cases they want to see quick returns and many are unwilling to invest for more than two three months. Financial difficulty is one reason for showing reluctance but mostly its a matter of them not understanding the process.
Search engine optimization is an area that is always expanding. Although building well anchored back links is still important there are many other factors that contribute to search engine rankings. In fact purely getting traffic from search engines is a bad thing because that means people are not recommending your and not sharing your website in there social networks. This is why it is important to hire someone who knows about SEO to optimize your websites, otherwise you might find your website removed from the Google index.
If you are looking for a SEO company in Sri Lanka be sure to check out if there websites meets the required standards. Do they rank in search engine for keywords like "SEO Sri Lanka", if they cant rank for those keywords how can you expect them to rank your website. As mentioned above SEO in Sri Lanka is done mostly by web design companies and most of the time they will submit your website to few directories and that's about all the optimization you will get. Don't go for the cheaper options, but go for the best option available to you. There are some good SEO agencies in Sri Lanka that mostly cater for international clients, so for small business hiring them could be beyond there budget. Another good options is hiring SEO freelancers who are more withing there budget.
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